Organic Store India

The world is getting more health conscious about the food it eats, and India is leading the way. Product packaging in India is getting more elaborate each year, and recent research quoted in the Hindustan Times suggests that Indian consumers actually take time out to study what is written on product packaging before taking a decision on which brands they buy.

Phrases like organic, no additives/preservatives, antioxidant, gluten-free, etc. are increasingly appearing on product packaging, and the intelligent Indian consumer is very much aware that he wants to stay as far away as possible from toxic chemicals in his daily consumption.

The branded food market according to Britannia is now a whopping Rs. 1,10,670 crore, and growing. Companies like Britannia and Dabur are looking to ride the wave and claim a lion share of this massive market by appealing to a knowledgeable consumer. Britannia's managing director Vinita Bali went as far as saying, "We decided to eliminate what is not healthy. We removed trans-fats from all our recipes."

The internet is a primary source of knowledge for India's much smarter consumer, who has decided that the best way to manage a far from conducive lifestyle is to at least ensure that she eats healthy.

Source: http://www.hindustantimes.com/business-news/Features/Food-gets-health-conscious/Article1-944597.aspx

Keywords: organic food, packaged, preservatives, antioxidant